Gener8 Labs
Gener8 Research

Insights

Insights and real time signals from our AI panel.

Google AI Overview Ads Analysis: February 2026
GenAI

Google AI Overview Ads Analysis: February 2026

March 17, 2026

Examines how AI Overview ads are reshaping search and identifies which merchants are winning AI ad visibility.

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Why GenAI Usage Didn't Spike on Black Friday 2025
Consumer Browsing

Why GenAI Usage Didn't Spike on Black Friday 2025

December 11, 2025

UK GenAI data reveals Black Friday didn't increase AI productivity usage as expected.

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GenAI Work Week: How Demographics Shape Usage
Consumer Browsing

GenAI Work Week: How Demographics Shape Usage

December 1, 2025

Shows GenAI is a "9 to 5 tool" with demographic variations affecting weekend engagement.

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The 10% Rule: Who is Really Driving the GenAI Boom
Consumer Browsing

The 10% Rule: Who is Really Driving the GenAI Boom

November 17, 2025

"10% of users drive 62% of visits" with demographic breakdowns by age, gender, employment.

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The Changing UK GenAI Adoption Landscape
Consumer Browsing

The Changing UK GenAI Adoption Landscape

October 19, 2025

Reveals real LLM adoption patterns across UK demographics, education, and employment sectors.

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3 Ways LLMs Are Reshaping the Shopping Journey
Path to Purchase

3 Ways LLMs Are Reshaping the Shopping Journey

September 28, 2025

Explores how ChatGPT-like tools solve friction, act as launchers, and influence purchases.

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The Share of Wallet War: Redefining UK Betting Loyalty
App Usage

The Share of Wallet War: Redefining UK Betting Loyalty

September 14, 2025

App UsageConsumer Browsing

High-frequency gamblers use multiple betting apps; redefines brand loyalty concepts.

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Why ChatGPT Users Go Back to Google
Consumer Browsing

Why ChatGPT Users Go Back to Google

September 3, 2025

Consumer BrowsingPath to Purchase

Shows a complementary workflow where users leverage the unique strengths of ChatGPT, Gemini, and traditional search.

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Decoding Nike's Path to Purchase AOV Paradox
Path to Purchase

Decoding Nike's Path to Purchase AOV Paradox

August 19, 2025

"More engagement doesn't always mean higher spend": moderate engagement drives the highest AOV.

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Unlocking the 'Why' with Attitudinal Intelligence
Psychographics

Unlocking the 'Why' with Attitudinal Intelligence

July 28, 2025

Goes beyond behavioural data to understand the motivations behind clicks, app opens, and purchases.

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Prime Day 2025: A Strategic Evolution
Consumer Browsing

Prime Day 2025: A Strategic Evolution

July 21, 2025

Consumer BrowsingPurchase IntelligenceApp Usage

Reveals top-selling items and Amazon's "gateway device" strategy for a record-breaking sale.

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Tracking Active Subscriptions With Passive Data
Psychographics

Tracking Active Subscriptions With Passive Data

June 25, 2025

Uses passive data modeling to accurately track subscriptions and evolving consumer behavior.

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Marketing Smarter with Basket Overlap Insights
Purchase Intelligence

Marketing Smarter with Basket Overlap Insights

May 30, 2025

Uses eReceipt panel basket overlap for targeting, bundling, and brand partnership strategies.

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Who's Winning in ChatGPT Referral Traffic?
Consumer Browsing

Who's Winning in ChatGPT Referral Traffic?

May 19, 2025

Consumer BrowsingPath to PurchaseUK Nat Rep

AI reshapes search journeys; examines ChatGPT's influence on consumer behavior and digital marketing.

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Democratising Path to Purchase Insights
Path to Purchase

Democratising Path to Purchase Insights

May 6, 2025

Reveals full digital customer journeys, bridging gaps in the "Messy Middle" to boost conversions.

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Revealing Search Data Behind Google Sensitive Topics
Consumer Browsing

Revealing Search Data Behind Google Sensitive Topics

April 22, 2025

Unfiltered data beyond Google's limits, with real-time audience profiling across platforms.

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Enriching Audience Insights with Validated Interests
Purchase Intelligence

Enriching Audience Insights with Validated Interests

April 2, 2025

Purchase IntelligencePsychographics

Passive data reveals real-time user interests for deeper audience understanding and research.

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Decoding UK Purchase Behaviour
Purchase Intelligence

Decoding UK Purchase Behaviour

March 13, 2025

Purchase IntelligenceConsumer Browsing

Nationally representative panel offers merchant, vendor, and item-level purchase insights.

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Bridging the Gap in Competitor Audience Analysis
Consumer Browsing

Bridging the Gap in Competitor Audience Analysis

February 17, 2025

Consumer BrowsingPurchase IntelligenceApp Usage

Leverages 100k UK users for demographic, attitudinal, and behavioural competitor insights.

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Oscars 2025: Predicting the Unpredictable
Validated Surveys

Oscars 2025: Predicting the Unpredictable

February 4, 2025

Survey reveals UK public opinions and behavior regarding Hollywood's biggest awards night.

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Decoding UK Web Trends: Q4 2024
Consumer Browsing

Decoding UK Web Trends: Q4 2024

January 23, 2025

Consumer BrowsingUK Nat Rep

Q4 showed a surge in Fashion & Style browsing and a decline in Career site visits.

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Tracking Actual Gym Visits with App Usage
Culture

Tracking Actual Gym Visits with App Usage

January 8, 2025

App usage dataset reveals gym-goer behaviors, demographics, and preferences through passive data.

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Case Study: Enriching Captify's Travel Insights
Culture

Case Study: Enriching Captify's Travel Insights

January 2, 2025

Browsing data connected to a bespoke survey enhanced an annual travel report.

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How the Public Went Supersonic for Oasis Tour Tickets
Culture

How the Public Went Supersonic for Oasis Tour Tickets

December 18, 2024

Browsing and search data trace the frenzy around the Oasis reunion tour ticket on-sale.

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Using Passive Data to Reveal Actual Consumer Interests
Culture

Using Passive Data to Reveal Actual Consumer Interests

December 18, 2024

Passive data modeling validates interests, mitigates survey fraud, and reveals consumer preferences.

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Uncovering Deeper Insights from Survey Responses with Passive Data
E-commerce

Uncovering Deeper Insights from Survey Responses with Passive Data

November 27, 2024

E-commerceCulture

Combining passive data with survey responses reveals food delivery habits and survey accuracy.

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Unlocking UK Travel Trends with Multi-Source Analysis
Culture

Unlocking UK Travel Trends with Multi-Source Analysis

November 21, 2024

Multiple datasets linked by a persistent user ID reveal advanced travel behavior and brand preferences.

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From Shopping to Careers: Decoding UK Web Trends
E-commerce

From Shopping to Careers: Decoding UK Web Trends

November 6, 2024

E-commerceCulture

Pageview dataset reveals browsing habits and demographic insights across retail and career sectors.

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What YouTube Consumption Reveals About Your Audience
Culture

What YouTube Consumption Reveals About Your Audience

October 23, 2024

CultureMedia

YouTube API combined with demographic data uncovers audience trends and content behaviors.

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Unwrapping the Magic Behind Toy Search Intent
Culture

Unwrapping the Magic Behind Toy Search Intent

October 9, 2024

Search and browsing data reveal how families research and decide on toys ahead of the holidays.

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How Guinness Captured Gen Z's Hearts
Culture

How Guinness Captured Gen Z's Hearts

September 28, 2024

Consumer data explains the brand's surprise surge in popularity among younger drinkers.

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