January 8, 2025
Tracking Actual Gym Visits with App Usage
Explore how Gener8’s App Usage dataset reveals insights into gym-goers’ behaviours, demographics, and preferences through passive data analysis.
Culture
January 2, 2025
Case Study: Enriching Captify’s Travel Insights
Learn how Gener8’s consumer browsing data's connection to a bespoke travel survey helped Captify to take their annual travel report to new heights.
Culture
November 27, 2024
Uncovering Deeper Insights from Survey Responses with Passive Data
Discover how combining Gener8’s passive data with survey responses can reveal deeper insights into food delivery habits and enhance survey accuracy for better campaigns.
E-commerce
Culture
November 21, 2024
Unlocking UK Travel Trends with Multi-Source Analysis
Discover how the use of Gener8's multiple datasets, connected by a persistent user ID, reveals advanced UK travel behaviour insights and brand preferences.
Culture
November 6, 2024
From Shopping to Careers: Decoding UK Web Trends
Explore UK representative website visit trends through Gener8’s Pageview dataset and reveal the browsing habit and demographic insight use cases.
E-commerce
Culture
October 23, 2024
What YouTube Consumption Reveals About Your Audience
Explore how the YouTube API, combined with Gener8's Pageview and Demographic data, uncovers audience trends and content consumption behaviours.
Culture
Media
October 9, 2024
Unwrapping the Magic Behind Toy Search Intent
Explore seasonal nuances in toy-related searches across platforms and dive into demographic differences influencing gifting search behaviour.
E-commerce
Culture
September 28, 2024
How Guinness Captured Gen Z's Hearts
Explore the reasons behind Guinness’s rise in popularity among students and Gen Z at large, from its iconic status to viral social media trends.
Culture
December 18, 2024
Using Passive Data to Reveal Actual Consumer Interests
Learn how Gener8 uses passive data modeling to validate user interests, mitigate survey fraud, and provide deeper insights into consumer behaviour and preferences.
Culture
December 18, 2024
How the Public Went Supersonic for Oasis Tour Tickets
How did the Oasis fans search for tickets and interact with the Ticketmaster website? Unlock a new level of online behaviour insights with Gener8 pageview data.
Culture