About us

Gener8’s mission is to to empower people to understand, control and be rewarded for their data.

We specialise in developing world class consumer products that empower people to passively earn points for their data, which can be redeemed for products, vouchers or charity donations on our rewards platform.

We drive value from their data by productising it as consumer data and insight propositions for businesses.

This creates a fair, ethical and compliant value exchange of the richest consumer insight, in exchange for value that we share back with our users.

A recognised thought-leader

We’re frequently invited to support the UK Government and European Commission on topics of data and legislation.

Smart data council

We were invited by the government to take a seat on the UK’s “Smart Data Council”.

CODE

We launched CODE, a trade body that represents all businesses who empower people to better control their data. As a result of this, we are seen as a credible voice that represents the industry.

Great British Entrepreneur’s “Disruptor the year”

We were acknowledged for our impact on the industry by winning: “Disruptor of the Year”.

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Get in touch with us to learn more about how Gener8 Labs can be a part of accelerating your business

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