What is prompt-to-purchase attribution?

It follows the journey from an AI prompt and answer through the site visit to a validated purchase, so you can see whether AI visibility actually drove a sale — and to whom.

What makes this possible when other tools stop at the answer?

A single user ID links every prompt, visit and receipt for the same real person, backed by 100M+ validated receipts — the connection answer-visibility tools never make.

How is it different from prompt to clickstream?

Prompt to clickstream stops at the visit. Attribution follows the same journey all the way to the validated purchase. See Prompt to Clickstream.

Does it show when shoppers switch to a competitor?

Yes. Because the panel follows real people through to purchase, you can see switching and loss, not only conversions.

Is this data consented?

Yes. Every prompt, visit and receipt comes from people who opted in and are rewarded for sharing their behaviour — 100% consented and compliant.

For teams measuring whether AI visibility drives sales

Follow AI visibility all the way to the receipt

A mention or a citation is a start, but the question that matters is whether it led to a purchase — from you, or a competitor. Answering it takes the real journey from prompt to validated receipt, not a visibility score that stops at the answer. Gener8's consented panel of 100k+ real people follows that journey end to end, on a single user ID.

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$489.00

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Gener8 powers the world's best AI companies

Plan me a weekend trip to Paris

Billions

of real user behaviour events

AI assistants covered, including Alexa for Shopping

100%

consented & compliant (GDPR, CCPA) · Ethically sourced

100K+

people actively sharing GenAI interactions

100M+

receipts, linked to real browsing and AI use

user ID connecting prompt, visit and purchase

What real behaviour adds to AI sales measurement

Wherever you already track AI visibility, Gener8 adds the behavioural half — what the shopper actually did next:

The full journey

Followed prompt to receipt

Connect an AI answer to the visit and the validated purchase that follow, on one user ID.

AI as a weightable channel

Fed into MMM & attribution

Bring AI-referred visits and purchases into the mix model you already run, weighted against TV, paid search and retail media.

Switching & loss

Made visible

See when a shopper switched to a competitor after an AI answer, not just when they converted.

Independent verification

Checked against your own feed

Verify vendor-reported visibility gains against a behavioural feed you control, rather than a tool marking its own work.

$489.00

genai

38%

26pts

How prompt to purchase measurement impacts your business

GEO / AEO

Tie GEO and AEO work to real conversions — prove citations and visibility led to validated purchases, not just scores.

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Retail Media Analytics

Add an independent, cross-retailer view from AI answer to purchase that complements retailer-reported attribution.

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Brands

Fold AI referral into the MMM and attribution you already run, weighted against every other channel — no isolated metric on the side.

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Investors

Read AI-driven consumer spend by category and company through real, receipted purchases, refreshed ahead of lagging vendors.

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Go beyond synthetic prompts

Answer-visibility tools

Gener8 real behaviour

What it measures
Mentions, citations and sentiment
And the visits, switches and purchases that follow
Where it stops
At the AI answer
At the validated receipt
The question
Are we visible?
Did visibility convert, and by what path?
In your models
A standalone visibility score
Real outcomes you can fold into MMM
Freshness
Batch, on a schedule
Real-time feed

From consented panel to your attribution model

People opt in

Our metered panel members choose to share their behaviour and are rewarded for it — the foundation of every feed.

We capture the full picture

The prompts people send, the answers and citations they get, and what they browse and buy, all resolved to a single user ID.

You receive it your way

Real-time feeds delivered in the format and cadence your platform needs.

You report with confidence

Ground every attribution number in real behaviour — no rebuild required.

Built on consent

100% consented & compliant

every data point is opted-in

Ethically sourced

users are rewarded for sharing their data

Nationally representative panels

the sample reflects real populations, not a skew

One user ID

the only way to honestly link a prompt to a site visit to a purchase

From Prompt-to-purchase — common questions

See the journey from prompt to purchase

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