Commerce Intelligence
How Alexa for shopping is used during sale events
A deep dive into AI shopping before and during Prime sales
This report tracks Alexa for Shopping in the US and UK from April to September 2026, revealing who is adopting Amazon's AI shopping assistant, how use changes during Prime sales, what shoppers ask it to do and how far they let it act on their behalf. It gives brands an early read on what shoppers will ask for over Black Friday, Cyber Monday and the holiday season.
Published October 2026